A high percentage of their customers are already conducting a web search to do research and get quotes for their home service needs. Companies in the service industry can benefit from adding their texting number to their business profile. If you’re a local business, you likely already have a business profile on sites like Google Places or Yelp. Publishing your new texting number on your Instagram account works best for businesses with heavy social media-using customers, like Stuart Weitzman below.Ī business texting number makes a great call to action for paid ads. Having all of your social media inquiries flow to one inbox is a huge plus, too.Ĭompanies with an Instagram business account can add their contact information as a click-to-action button on their profile. Adding your texting number to your social media profiles can put your company above the competition by adding quick response time to your customer service credentials. It’s not surprising that the average wait time for a response on social media is nine hours. In general, social media has become a popular go-to for customer support, but direct messages can quickly pile up. Here are some places other than Textline customers share their texting numbers: Social media For that reason, you want to ensure your number is public to customers in other digital realms. Not every customer will find your business by going to your website. Other places online to share your text number
It’s more salient since it’s on every page (like the header and footer example), and the easier it is for your customer to reach out to you, the more likely they will do it. Just take a look at the example from Fresh Prints below.Ī texting widget reduces the friction it takes for customers to text you.Īn onsite text widget, like the one Retyrn Corporation features on their mobile site, also eliminates the extra steps your customers would have to take to text you, making it easier for them to reach out.
We’ve also seen some businesses replace their phone number in these areas with texting numbers to regulate the phone conversations they receive since support teams can manage more conversations over text than a call. That’s because a header and footer are static and will follow your customers no matter what page they’re on - making it easier for customers to find and more prominent. If you’re looking to put your number in front of as many eyes as possible, then a header and footer are the ideal places to publish a business texting number. You can designate a number to each department to make the segmentation process smoother - or even to different locations if you have more than one business. Some people may reach out via text for support, while others need to speak to someone on the sales team. The Hair Color Company & Spa has their business texting number on their contact page.Īdding your texting number to your contact page is another way to segment customers. Their number is both phone and text-enabled. Just take a look at the example below of The Hair Color Company & Spa. It’s also the most common place your customers will visit to see the different communication channels you offer. Your contact page is a source of truth to let customers know all of the different ways they can get in touch with you, and as such, the perfect spot to add your business texting number. Here are some examples of how actual Textline customers list their numbers on their sites: Contact us page There are multiple places on your site where you can publish your business texting number to make it easier for your customers to get in touch with you. Your website is one of the first places your customers will learn more about your business, making it a crucial touchpoint for customer engagement.
So, to make it easier for your customers to find you, we put together a suggestion of 11 places to share your texting number, with recommended use cases. Publicizing your business texting number boils down to meeting your customers where they are - meaning sharing your number in the places your customers are already looking.
Congratulations - you set up a new business texting number! But before the texts can roll in, you need to let your customers know that they can now text you.